Most reviews will bring a valid point. Ghost doesn't have the power to drive e-commerce shops. Indeed, Ghost by itself does not have a built-in tool to turn your website into a full-blown e-commerce website, but many tools let you do that.

If you think about it, would you discard every CMS software that does not manage videos built in? I guess not. It makes sense to rely on a third-party like YouTube to manage your videos and embed those videos into your site.

The same logic applies to e-commerce tools. Pick your favourite tool and insert your e-commerce platform on top of Ghost.

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Indeed, Ghost by itself does not have a built-in tool to turn your website into a full-blown e-commerce website, but many tools let you do that.

What's your goal?

It all depends on your goal. Do you want to go big or do you have three products to showcase? Do you need people to subscribe to your services? Do you want a simple payment gateway or do you want a tool that will send invoices for you?

Here is a list of powerful tools that you should consider: